BME 2501 Marketing Management

In an organizational context, discovering a customer oriented focus for business activities and learning to identify target customers and how it affects the selection of goods and services is highly essential. This course discusses marketing in terms of the organization’s total operation with an emphasis on consumer satisfaction, and aims to make students realize the importance of offering total value to the target customer while making them understand pragmatically how
organizations blend the interrelated components of marketing management to give exited value to their customer in order to create, capture and sustain the market.

Join Us on Social Media