BME 3502 International Business Management

Course Code BME 3502
Course Title International Business Management
Number of Credits 5
Academic Year 3

International business have grown rapidly in the past few decades with the influence of globalization, and this rapid growth of international businesses has uplifted the importance of international Business management as an academic discipline in the broad area of business management. In this context, it is really vital to undergraduates to gain a comprehensive understanding of managing business in a globalized environment.

  • Discuss country differences and their impact on international Business.
  • Develop ability to manage business in different political, legal, economics and cultural systems.
  • Apply theories of international business management to practical business scenarios.
  • Evaluate international business strategies and market entry modes to a given foreign market.
  • Discuss the challenges faced by managers in the international context with respect to functional areas including human resources, operations and marketing.
  • Evaluate the impacts of regional economic integrations and agreements
  • Discuss theories and practical aspects of cross broader trade and investment.
  • Discuss the strategies pertinent in competing in the global market place


Identify and manage the contemporary issues that impact businesses operating internationally

After having actively engaged in the course it is expected that the undergraduates will be able to develop the managerial skills required to manage international business in the context of globalization.

Main Topics Sub Topics No. of Hours
1.Introduction to International business


1.1   Globalization and International Business

1.2  Modes of International Business

1.3  How and why International Business differs from domestic Business

2. The political and Legal Environment


2.1 The political Environment

2.2 Individualism and collectivism

2.3 Political Ideology

2.4 Democracy

2.5 Totalitarianism

2.6 Forms of Government

2.7 Political risk Management

2.8 Legal Environment

2.9 Different Legal Systems

2.10 Differences in Contract Law

2.11 Property Rights

2.12 The Protection of Intellectual Property

2.13 Product Safety and Product Liability

2.14 Understanding the political environments of different regions of world

3. Economics Environment


3.1 Economic Systems

3.2 Elements of the Economic Environments

3.3 Features of an economy

3.4 Integrating Economics analysis

3.5 The determinant of Economics Development

3.6 Macroeconomic Issues Affecting Business Strategies

3.7 Transition to a Market economy

4. National Difference in culture


4.1 What is culture

4.2 Social structure

4.3 Religious and Ethical Systems

4.4 Language

4.5 Education

4.6 Understanding the National culture

4.7 Culture and work organizations

4.8 Cross Culture Management

4.9 Cultural Change

4.10 Understanding Cultural differences in the World

5. International Trade theory and the political economy of international trade


5.1 An overview of trade theory

5.2 Interventionist Theories

5.3 Free Trade Theories

5.4 Theories Explaining Trade Patterns

5.5 Heckscher – Ohlin Theory

5.6 The Product life – cycle Theory

5.7 New Trade Theory

5.8 National Competitive Advantage: Porter’s Diamond Model

5.9  Instruments of Trade Policy

5.10 The Case for Government Intervention

5.11 Development of World Trading Systems

5.12 Trade Barriers and Firm Strategy

6. Foreign Direct Investment


6.1 Foreign direct Investment in the world economy

6.2 Evaluating the Impact of Foreign Direct Investment

6.3 Political Ideology and Foreign Direct Investment

6.4 Benefits and Costs of Foreign Direct Investment

6.5 Government Policy Instruments and Foreign Direct Investment

7. Cross National Cooperation and Agreements


7.1 The world trade Organizations

7.2 The rise of Bilateral Agreements

7.3 Regional Economic Integration

7.4 Levels of Integration

7.5 The case against Regional Integration

7.6 Regional Economic Integration in Europe

7.7 Regional Economic Integration in the Americas

7.8 Regional Economic Integration in Asia

7.9 Regional Economic Integration in Africa

7.10 Commodity Agreements

8. The strategy of International Business


8.1 Industry, Strategy and Firm Performance

8.2 Strategy and the Firm

8.3 Profiting from Global Expansion

8.4 Pressures for Cost Reductions and Local Responsiveness

8.5 Strategic Choices

8.6 Strategic Alliances








9. Country Evaluation and Selection 9.1 Basic Entry decision

9.2 Entry modes

9.3 Selecting an Entry Mode

9.4 Country comparison Tools

9.5 Allocating Among locations

9.6 Making Final Country Selection

10. Export and Import Strategies 10.1 Export Strategy

10.2 Import Strategy

10.3 The Export Process

10.4 Countertrade

11. Direct Investments and Collaborative Strategies 11.1 Why Exporting may not be feasible

11.2 Non- collaborative foreign Equity Arrangements

11.3 Motives for Collaborative Arrangement

11.4 Types of Collaborative Arrangements

11.5 Problems of Collaborative Arrangements

11.6 Managing Foreign Collaborative Arrangements

12. Global Marketing 12.1 Marketing strategies

12.2 Product Policy

12.3 Pricing

12.4 Promotion

12.5 Branding

12.6 Distribution

12.7 Managing the Marketing Mix

13. Global Human Resource Management 13.1 Strategic Function of International HRM

13.2 Recruitment and Selection

13.3 Training and Development

13.4 Rewards and Remunerations

13.5 Employee Relations

13.6 International :Labour Relations

13.7 Labour’s Actions toward Multi National Enterprises

13.8 Understanding Global Human Resource

13.9 Management Practices in Different regions of world

14. Contemporary Challenges in International Business Management 05
Mode of Evaluation Final examination will be conducted
  • Daniels,J.D., Radebaugh, L.H. and Sullivian, D.P. (2010) International Business : Environment and Operations. New Delhi: Prentice Hall.
  • Hill, C.W.L., (2010) Global Business Today. New York: McGraw – Hill Irwin.

Shenkar, O. and Luo, Y. (2008) International Business. London: Sage publication.